FSF SPORTS MANAGEMENT

MANAGEMENT • REPRESENTATION • ADVISORY

FOOTBALL. STRATEGY. FUTURE.

Strategy, representation, and business development in football.

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ABOUT FSF

More than just representation.

FSF Sports Management operates across multiple areas of the football industry, connecting representation, market intelligence, business development, and strategic projects.

Our approach is built on an integrated view of the sports industry: understanding people, clubs, companies, investors, and opportunities in order to align interests and build relationships that create value within football.

Based in Ceará, with strong connections across the Brazilian and international football markets.

Who We Are

The people, experience, and vision behind FSF.

FSF brings together professionals from different backgrounds and areas of expertise, united by a shared vision: to manage football projects with strategy, structure, and a long-term perspective.

OUR LEADERSHIP

Sandro Fiuza

Co-Founder • Business & Legal

Executivo, advogado e contador, com ampla experiência em gestão, finanças, planejamento tributário, auditoria, infraestrutura e desenvolvimento de negócios. Atuou por quase duas décadas no Grupo Vicunha, onde chegou à posição de Diretor Executivo, e é fundador e CEO da Exitus Consultoria desde 2003, além de possuir trajetória institucional na OAB Ceará.

Bruno Freire Frota

Co-Founder • Strategy & Football Operations

Bachelor’s degree in Sport Management from Florida State University, working across FSF’s football strategy and operations with a focus on athlete development, scouting, and market opportunities. His international background and close involvement with Brazilian football support a long-term approach to building careers and projects.

Isaac Sandro Pinheiro Andrade

Legal & Institutional Advisor

Lawyer and public-sector executive, with a Master’s in Political Science from the University of Lisbon and degrees in Law and Accounting. He currently serves as Executive Secretary for Infrastructure of Fortaleza, bringing experience in public administration, public-private partnerships, more than a decade of legal practice, and institutional work with the Ceará State Bar Association (OAB).

OUR STRUCTURE

A structure built for modern football.

Strategic Connections in Brazilian Football

Relationships built with clubs, directors, executives, professionals, and sports industry partners strengthen our ability to identify opportunities, connect interests, and develop business.

Specialized Legal Structure

Legal expertise applied to the sports industry, providing contractual and strategic support in negotiations, partnerships, projects, and football-related relationships, with a consistent focus on security, clarity, and protecting the interests involved.

Modern, International Vision

A modern vision of football, combining market intelligence, technology, and management with fluency in Portuguese and English and an international perspective applied to careers, projects, and opportunities.

HOW WE OPERATE

Two Pillars. One Strategic Vision for Football.

Athletes & Careers

Representation, career management, planning, image, and the development of opportunities for athletes both on and off the field.

Business & Partnerships

Business development, strategic connections, and opportunities involving clubs, brands, companies, investors, SAFs, and other stakeholders across the football industry.

BUSINESS & PARTNERSHIPS

We connect interests & create opportunities.

FSF identifies, structures, and develops opportunities involving clubs, SAFs, brands, companies, investors, and other stakeholders across the football industry.

Commercial Opportunities

Development and intermediation of commercial opportunities involving companies, sports properties, media, sponsorships, and other football-related assets.

Brands & Partners

Connecting companies with the football ecosystem to develop partnerships, projects, activations, and new business opportunities.

Clubs, SAFs & Projects

Identification and development of opportunities involving clubs, investors, SAFs, and strategic projects across the football industry.

Strategic Projects

Development and structuring of football initiatives, connecting objectives, partners, and resources to turn opportunities into viable, long-term projects.

Connections & Opportunities

We bring together complementary interests across the market, creating pathways for new business, partnerships, and opportunities within football.

ATHLETES & CAREERS

A Complete Strategy for Every Career.

01 - Representation and Negotiation

Contract negotiation, club relations, transfer strategy, and the identification of opportunities aligned with each stage of the player’s career.

02 — Career Planning

Individual assessment, goal setting, ongoing monitoring, and the development of a plan for each stage of the player’s professional journey.

03 — Brand & Commercial Development

Personal positioning, image rights, content, sponsorships, digital presence, and the development of authentic commercial opportunities.

04 — Structure & Protection

Family involvement, legal support, financial education, and access to qualified professionals for important decisions on and off the field.

*Legal, financial, accounting, tax, psychological, and investment services are provided by duly qualified professionals and partners, where applicable.*

HOW WE SUPPORT OUR ATHLETES

From potential to plan.

01 — Onboarding & Assessment

Sporting profile, contract, personal goals, family, image, and career stage.

02 — Individual Plan

Setting realistic short-, medium-, and long-term goals.

03 — Development & Monitoring

Periodic reviews of sporting development, playing time, conduct, and positioning.

04 — Market Intelligence

Mapping of clubs, executives, positional needs, and suitable opportunities.

05 — Positioning & Opportunities

Professional material, presentations, networking, branding, and commercial development.

06 — Continuous Review

Frequent communication with the player and family, with the plan updated as circumstances evolve.

The career ends. The structure continues.

Planning for life after football should not begin near retirement. At FSF, long-term preparation starts from the very beginning of our relationship with the player.

Foundation — Education, family alignment, responsible habits, financial awareness, and personal structure.

Transition — Preparation for entrepreneurship, coaching, management, media, education, or new professional paths.

Legacy — A solid identity, a strong network, sustainable sources of income, and a purpose beyond the final match.

Legacy — A strong identity, a valuable network, sustainable income streams, and a sense of purpose beyond the final match.

Consolidation — Protection of accumulated wealth, strategic guidance, business interests, and future planning.

Consolidation — Protecting accumulated wealth, strategic guidance, business interests, and planning for the future.

Growth — Sporting development, languages, personal image, relationships, and commercial opportunities.

Growth — Athletic development, languages, personal image, relationships, and commercial opportunities.

We do not just plan the next transfer. We help build the rest of the player’s life.

MARKET INTELLIGENCE

Information before opportunity.

FSF monitors movement across clubs, athletes, executives, SAFs, companies, and market partners to identify needs, trends, and opportunities before they become evident. We turn information into more strategic decisions for careers, business, and projects.

01 — Clubs & Executives

Management changes, leadership transitions, institutional needs, and new projects across the market.

02 — Squad Needs

Mapping positions, desired profiles, and sporting contexts that may create opportunities.

03 — Player Market

Monitoring player-market movements, contracts, performance, and opportunities.

04 — SAFs & Investments

Monitoring investors, corporate transactions, new projects, and opportunities related to SAFs.

05 — Brands & Business

Monitoring companies, sponsors, sports properties, and commercial activity across the football industry.

06 — Projects & Opportunities

Identification of trends, initiatives, and connections with the potential to generate new business and strategic projects.

Brazilian Vision. Global Mindset.

FSF works to connect Brazilian football expertise with international opportunities, relationships, and markets. Bilingual communication and an understanding of different sporting environments are integral to our approach.

Let's build what comes next.

For athletes, families, clubs, brands, and partners looking to build opportunities in football with strategy, structure, and a long-term vision.

Get in Touch

Get in touch with FSF.

Tell us about the opportunity, project, or objective. Our team will be in touch.

Business Email • WhatsApp • Instagram • LinkedIn • Fortaleza, Ceará, Brazil